Posts Tagged "Advertising"

IP Public Lecture 2016 – Comparative Brand Advertising

Posted on Aug 4, 2016

IP Public Lecture 2016 – Comparative Brand Advertising

THIS EVENT IS NOW CLOSED The Chair of Intellectual Property Law presents the annual IP Law Public Lecture 2016 with Charles Webster, partner at Spoor & Fisher and frequent contributor to the intellectual property law programmes (LLM, PGDip and Short Course) at Stellenbosch University. Charles’ lecture on Comparative Brand Advertising: the legal do’s and don’ts promises to be of significant value to all trade mark practitioners and brand managers and indeed everyone with an interest in promoting their goods or services in a competitive environment. Charles’ wide...

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The Numbers Game – Trade Marks and Domain Names

Posted on Apr 29, 2012

The Numbers Game – Trade Marks and Domain Names

On the Internet there is only one thing that really matters – prominence. It is the nexus of all factors that drive the ever-expanding cyberspace. In this world, the attention span of every visitor is measured in seconds, and the amount of traffic to a specific website measured with scientific precision. It is, therefore, not surprising (and a cause for concern) that trade marks are set to become a casualty in the battle for online supremacy. The fact that trade mark infringement on the Internet is a present danger is not new. However, few realise the extent to which the domain name system...

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Trade Marks Going Up In Smoke

Posted on Apr 20, 2012

Trade Marks Going Up In Smoke

The age old proverb says “there is no smoke without fire”.  The legislatures of several countries are about to turn this proverb on its head.  The anti-smoking lobby has gained such strength in these countries that the fire brands of the anti-smoking lobby with their fiery rhetoric have moved governments to do their utmost to achieve the demise of smoking as a social practise. These campaigns have resulted in fire generating no smoking.  It is not the objective of the Vine Oracle to debate the merits or demerits of such a policy.  The Vine Oracle is, however, a custodian of...

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Advertising Slogans – Woolworths v Frankies

Posted on Mar 29, 2012

Advertising Slogans – Woolworths v Frankies

The Advertising Standards Authority (“ASA”) has ruled that retailer Woolworths must stop using the phrase GOOD OLD FASHIONED as it imitates beverage manufacturer’s “GOOD OLD FASHIONED SOFT DRINKS” advertising slogan. In 2006, beverage manufacturer Frankie’s Olde Soft Drinks (“Frankies”) launched its FRANKIES range of drinks. The range was based on “vintage” flavouring, which was emphasised in all promotional material through the use of the slogan “GOOD OLD FASHIONED”.  The slogan appeared on all point of sale and advertising material, such as posters, table talkers...

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