Brand Genocide
We all know GOOGLE. It is a facility that enables us to source information on the internet. The word GOOGLE indicates the identity of a particular service provider and distinguishes those services from similar services rendered by others, such as YAHOO. Each service provider designates its particular services by means of such a mark. The word GOOGLE is a brand or trade mark fulfilling its role as a “badge of origin”. It is exceptionally well known, world-wide. This renown or repute has been brought about by extensive public exposure of the mark to the public through use of it in...
Read MoreFire Fighting
Australia is notorious for being a country plagued by rampant bush fires. Over the years, valuable agricultural land, forestry, residential areas and even towns have been threatened or wiped out by uncontrollable bush fires. These bush fires have given rise to considerable damage and even loss of life. It is perhaps therefore not surprising that Australians should have a pathological fear of fire imbued in their psyches. There is an involuntary will to fight fire whenever smoke appears. In a fresh desire to eradicate smoke by stamping out fire, the Australian government has reached a...
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