Communication, culture and the image of your organisation

COMMUNICATION, CULTURE AND THE IMAGE OF YOUR ORGANISATION

On 26 August 2010, the Stellenbosch University Language Centre will be presenting a half-day workshop (13:30–16:30) on Communication and culture and the image of your organisation.

Within a corporate context we often make the mistake of not paying enough attention to the image we project through our communication. This has to do, among other things, with the fact that we fail to keep our readers and the cultural groups to which they belong in mind. When we communicate, we need to have clarity on the following matters:

• What image of our organisation do we want to portray to readers?
• How do we make allowances for the culture, attitudes and values of these readers?
• Could misunderstandings arise from internal communication among colleagues from different cultural groups?
• What do we need to take into consideration as far as culture and managing our image are concerned?
• Why do people often use ‘officialese’ or the imperative voice?

This workshop will serve as an introduction that focuses on the problems associated with managing a corporate image through written communication. Therefore, we shall pay special attention to the cultural profile of the reader, and to writing techniques that make for successful image management. The workshop will be presented in English, but the Language Centre has a language-friendly approach in our workshops regarding the use of English and Afrikaans.

Registration fee: R550,00 (SU staff receive 10% discount)

Information and registration forms: Communication, culture and the image of your organisation

Further enquiries: Audrey Poole (e-mail: taalsentrum@sun.ac.za; tel.: 021 808 2167)

Closing date for registration: 17 August 2010

Please note: Language Centre short courses are registered on the Stellenbosch University database. Mechanisms for quality assurance have been reported to the Higher Education Quality Committee (HEQC) and comply with the legislation and requirements of the South African Qualifications Authority (SAQA).