Forrester Research has noted a trend where companies are recognising the strong linkages between so-called Green IT initiatives and the more traditional IT priorities of more efficient usage of IT assets, cost-savings, improved resilience, customer satisfaction, etc. In fact, IT executives report less and less emphasis on “doing the right thing” and regulatory compliance as drivers for Green IT, and growing emphasis on lowering operating and energy costs and improving the resilience and reliability of IT infrastructure.
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