{"id":1441,"date":"2021-04-12T13:42:52","date_gmt":"2021-04-12T13:42:52","guid":{"rendered":"http:\/\/blogs.sun.ac.za\/ccmd\/?page_id=1441"},"modified":"2021-07-06T08:51:17","modified_gmt":"2021-07-06T08:51:17","slug":"stellenbosch-university-rebranding","status":"publish","type":"page","link":"https:\/\/blogs.sun.ac.za\/ccmd\/stellenbosch-university-rebranding\/","title":{"rendered":"[:en]Stellenbosch University Rebranding[:]"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”FollowupHeroSection” _builder_version=”4.8.1″ background_image=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/07\/Web_Banner-scaled.jpg” parallax=”on” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25.2″ custom_padding=”|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” custom_padding__hover=”|||”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Let us rebrand Stellenbosch University together” _builder_version=”4.8.1″ text_text_color=”#ffffff” header_text_color=”#ffffff” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Rebranding Stellenbosch University together<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”The journey to a unified Stellenbosch University brand ” _builder_version=”4.8.1″ custom_margin=”||10px|” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

The journey to a unified Stellenbosch University brand <\/h2>\n

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Prof Hester C Klopper, Deputy Vice-Chancellor: Strategy and Internationalisation, and the Corporate Communication and Marketing Division (CCMD) are pleased to announce that Council has approved a new visual identity for Stellenbosch University (SU). This includes a new logo and brand positioning strategy that are aligned with SU\u2019s\u00a0 Vision 2040 and Strategic Framework 2019\u20132024<\/a>. The new logo will replace the \u2018S\u2019-leaf logo, which has been in use since 2000.<\/p>\n

Rebranding an institution is no simple task: It is one of the most visible institutional strategic initiatives embarked on at SU in recent years, and has a university-wide impact. For that very reason, this is indeed only a reveal of the new logo. Much work remains to be done before we can start rolling out the new visual identity. The final phases of the rebranding project will now follow, which will culminate in an official launch of the new visual identity and implementation across SU.<\/p>\n

Look out for communication in this regard in the months ahead.<\/p>\n

 <\/p>\n

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MEDIA RELEASE
Our new logo revealed<\/a>FAQs
Why did we rebrand?<\/a><\/div>\n

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Introducing our new logo <\/h3>\n

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We are grateful for all the valuable input that we received on this transformative rebranding journey. Thanks to the critical insights of our staff, students, alumni and extended stakeholder community, we are now able to reveal our new and approved visual identity. <\/p>\n

The new SU logo consists of both a visual and written component.<\/p>\n

The visual component has two elements: Firstly, lines in the shape of an \u2018S\u2019 (for \u2018Stellenbosch\u2019) signify the warmth, vibrancy and pulsing energy of our African continent. Secondly, these lines form three streams that flow continuously within a \u2018U\u2019 (for \u2018University\u2019), symbolising our collective potential as a community.<\/p>\n

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In terms of written content, apart from the stylised abbreviation \u2018SU\u2019, the new logo contains the word \u2018Stellenbosch\u2019, followed by \u2018University\u2019 in each of the three languages used by the institution, namely English, isiXhosa and Afrikaans. Accompanying the logo is SU\u2019s institutional slogan, again in the University\u2019s three languages \u2013 \u2018forward together, sonke siya phambili, saam vorentoe\u2019.<\/p>\n

The new logo is modern and streamlined, yet classic and elegant. It is also legible, clear and recognisable, as befits a world-class academic institution aspiring to be Africa\u2019s leading research-intensive university by 2040.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/04\/SU_Image-800×500-3-SU-Rugby-Kit.jpg” title_text=”SU_Image (800×500) 3 SU Rugby Kit” show_in_lightbox=”on” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/04\/SU_Image-800×500-2-SU-Flag.jpg” title_text=”SU_Image (800×500) 2 SU Flag” show_in_lightbox=”on” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Extensive engagement for broad buy-in” _builder_version=”4.8.1″ custom_margin=”0px||||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Extensive engagement for broad buy-in<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_text_color=”#333333″ text_line_height=”1.5em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

As the rebranding process evolved, extensive engagement ensured that our stakeholders remained part of the process every step of the way. Stakeholder consultation took place in two phases \u2013 one before logo design started (concluded in November 2020), and another after a few options had been designed (January and February 2021).<\/p>\n

Before design started, SU\u2019s faculties, Visual Redress Committee, Institutional Transformation Committee, Students\u2019 Representative Council and alumni were invited to online engagement sessions. These were conducted in an inclusive and consultative spirit. The online sessions were followed by an electronic survey, which was open to all staff, students, alumni and Council members. A total of 1 075 people had their say before logo design started, which served as the basis for establishing the creative design brief.<\/p>\n

The design team came up with three design options. The objective of the second engagement phase was to test these three proposals with key stakeholders, including students, staff and alumni. This again took place through online sessions and an electronic survey, and a total of 2 025 stakeholders participated. The insights obtained from this phase determined the final logo options, which went on to serve before SU\u2019s statutory bodies and culminated in the approval of the final choice by Council at its meeting of 13 April 2021.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/04\/SU_Image-800×500-5-SU-Apparel.jpg” title_text=”SU_Image (800×500) 5 SU Apparel” show_in_lightbox=”on” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/04\/SU_Image-800×500-6-SU-Student-guide.jpg” title_text=”SU_Image (800×500) 6 SU Student guide” show_in_lightbox=”on” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”From refresh to rebrand: How we arrived here” _builder_version=”4.8.1″ custom_margin=”0px||||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

From refresh to rebrand: How we arrived here<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_text_color=”#333333″ text_line_height=”1.5em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

In 2017, an institution-wide audit revealed that more than 170 logos were being used by the various SU environments. This kickstarted a \u2018brand refresh\u2019 in 2019 to move towards a more unified brand. <\/p>\n

The first step was a brand valuation and perception audit by independent service provider Brand Finance, which showed that SU was not optimising its existing brand equity and needed a different brand positioning. Work on a new brand positioning strategy began in November 2019 with the appointment of the brand agency Boomtown.<\/p>\n

SU\u2019s new brand positioning, \u2018Pursue. Discover. Together\u2019, represents who we are, and guides our future outlook. To pursue and discover is our motivation, creating a culture of excitement and collaboration. And doing so together strengthens our ability to meet challenges, pooling our intellect, ideas and innovations to deliver hands-on solutions to real-world problems.<\/p>\n

With this brand positioning in place, Boomtown set about its initial mandate to refresh SU\u2019s visual identity. However, as the process unfolded, our stakeholder groups increasingly felt that SU\u2019s new, future-oriented brand positioning would be best served by a completely new visual identity. And so the mandate changed from \u2018refreshing\u2019 to \u2018rebranding\u2019.<\/p>\n

When the mandate changed, so did the design process. To determine the design brief for the brand-new visual identity, SU stakeholders were invited to participate in a first phase of online engagement sessions and an electronic survey. In this way, our stakeholders\u2019 preferences were already incorporated into the three design options that formed the basis of the second engagement phase.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.1″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/04\/SU_Image-800×500-7-SU-Coffee-cup.jpg” title_text=”SU_Image (800×500) 7 SU Coffee cup” show_in_lightbox=”on” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.1″ _module_preset=”default”][et_pb_image src=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/04\/SU_Image-800×500-8-SU-Digi-App.jpg” title_text=”SU_Image (800×500) 8 SU Digi-App” show_in_lightbox=”on” _builder_version=”4.8.1″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”For enquiries about the brand: ” _builder_version=”4.8.1″ custom_margin=”0px||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

For enquiries about the brand: <\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_text_color=”#333333″ text_line_height=”1.5em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Brand Management Unit
branding@sun.ac.za<\/a>
Corporate Communication and Marketing Division<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”For enquiries about the brand: ” _builder_version=”4.8.1″ custom_margin=”20px||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

For media enquiries:<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.8.1″ text_text_color=”#333333″ text_line_height=”1.5em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

Martin Viljoen
media@sun.ac.za<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.8.1″ text_text_color=”#333333″ text_line_height=”1.5em” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]*The new logo will be rolled out at Stellenbosch University in due course. Above are some examples of how it could be applied.<\/em><\/strong>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”popup-overlay” _builder_version=”3.27.4″ background_color=”rgba(114,37,61,0.87)” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row _builder_version=”3.27.4″ width=”50%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_column type=”4_4″ module_class=”popup-content” _builder_version=”3.0.47″ background_color=”#ffffff” custom_padding=”40px|40px|40px|40px” background_color_gradient_direction_tablet=”180deg” background_color_gradient_direction_phone=”180deg” background_color_gradient_start_position_tablet=”0%” background_color_gradient_start_position_phone=”0%” background_color_gradient_end_position_tablet=”100%” background_color_gradient_end_position_phone=”100%” z_index_tablet=”9″ z_index_phone=”9″ filter_hue_rotate_tablet=”0deg” filter_hue_rotate_phone=”0deg” filter_saturate_tablet=”100%” filter_saturate_phone=”100%” filter_brightness_tablet=”100%” filter_brightness_phone=”100%” filter_contrast_tablet=”100%” filter_contrast_phone=”100%” filter_invert_tablet=”0%” filter_invert_phone=”0%” filter_sepia_tablet=”0%” filter_sepia_phone=”0%” filter_opacity_tablet=”100%” filter_opacity_phone=”100%” filter_blur_tablet=”0px” filter_blur_phone=”0px” animation_duration_tablet=”1000ms” animation_duration_phone=”1000ms” animation_delay_tablet=”0ms” animation_delay_phone=”0ms” animation_intensity_slide_tablet=”50%” animation_intensity_slide_phone=”50%” animation_intensity_zoom_tablet=”50%” animation_intensity_zoom_phone=”50%” animation_intensity_flip_tablet=”50%” animation_intensity_flip_phone=”50%” animation_intensity_fold_tablet=”50%” animation_intensity_fold_phone=”50%” animation_intensity_roll_tablet=”50%” animation_intensity_roll_phone=”50%” animation_starting_opacity_tablet=”0%” animation_starting_opacity_phone=”0%” hover_transition_duration_tablet=”300ms” hover_transition_duration_phone=”300ms” hover_transition_delay_tablet=”0ms” hover_transition_delay_phone=”0ms” box_shadow_horizontal_tablet=”0px” box_shadow_horizontal_phone=”0px” box_shadow_vertical_tablet=”0px” box_shadow_vertical_phone=”0px” box_shadow_blur_tablet=”40px” box_shadow_blur_phone=”40px” box_shadow_spread_tablet=”0px” box_shadow_spread_phone=”0px” disabled=”%91object HTMLInputElement%93″ custom_padding__hover=”|||”][et_pb_text _builder_version=”4.8.1″ _module_preset=”default”]<\/p>\n

Ngaphambi kokuba ulwimi lube sengqondweni, saye saqamba iimpawu zokusinceda ekuhambeni uhambo lwethu lwasehlabathini. Ezo mpawu zazime kwiindawo ezichaza ukuba sikhe sadlula. Saqokelela, sakhangela, kwaye sazingela iimpawu zobomi, ukususela kwiintsuku zokuqala ukuya kutsho kwingomso elinezinto ezintsha ukususela ekuqalekeni kokubakho kwabantu. Siqhelaniswa lulwimi nezenzo zobubele, de sibe sinako ukuqonda nokuqondwa ngabo balusapho olukufuphi kuthi, oontangandini bethu kunye nootitshala bethu. Ngale ndlela sifunda ukuguquka nokuqikelela; sifumane indlela yethu ehlabathini. Sifumana iinjongo zethu esabelana ngazo nabanye ngenxa yolwimi neempawu.<\/p>\n

Singena kwiimeko ezinkulu nangakumbi ngokuye sikhula, inkqubo yokufunda iyanwenwa ukuze sibe nokuqhelana neemeko ezintsha. Njengabafundi sisoloko siqala okutsha. Njengoko siguqulwa zizingqi zokufunda siya sixhobiseka ngezakhono kwaye sifezekiseka. Isidingo sethu sokwazi sidibanisa, siqinisa, kwaye sinwenwisa isakhono sethu sokudala iintsingiselo ezintsha zenyaniso esahlumayo. Siya sizazi ubuthina buqu. Apha singena kubomi bokuba ngabantu abadala kwaye singena kwilizwe lezinto ezinokwenzeka ezingenasiphelo. Senza uphawu lwethu \u2013 olungenakulityalwa, olubalulekileyo, kwaye olungenakuguquka. Sizama ukunxulumanisa esikufezekisayo kunye noko sakushiyelwa ngabo babe phambi kwethu ekusebenzeleni abo baya kungena ezihlangwini zethu.<\/p>\n

Stellenbosch University
IYunivesithi
yaseStellenbosch
Universiteit<\/p>\n

Forward together \/ Phambili ngokubambisana \/ saam vorentoe<\/p>\n

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Rebranding Stellenbosch University togetherThe journey to a unified Stellenbosch University brand Prof Hester C Klopper, Deputy Vice-Chancellor: Strategy and Internationalisation, and the Corporate Communication and Marketing Division (CCMD) are pleased to announce that Council has approved a new visual identity for Stellenbosch University (SU). This includes a new logo and brand positioning strategy that are […]<\/p>\n","protected":false},"author":10057,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1441","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/pages\/1441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/users\/10057"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/comments?post=1441"}],"version-history":[{"count":121,"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/pages\/1441\/revisions"}],"predecessor-version":[{"id":2108,"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/pages\/1441\/revisions\/2108"}],"wp:attachment":[{"href":"https:\/\/blogs.sun.ac.za\/ccmd\/wp-json\/wp\/v2\/media?parent=1441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}