{"id":1634,"date":"2021-04-13T14:50:42","date_gmt":"2021-04-13T14:50:42","guid":{"rendered":"http:\/\/blogs.sun.ac.za\/ccmd\/?page_id=1634"},"modified":"2021-08-06T07:16:42","modified_gmt":"2021-08-06T07:16:42","slug":"new-logo-for-stellenbosch-university-faqs","status":"publish","type":"page","link":"https:\/\/blogs.sun.ac.za\/ccmd\/new-logo-for-stellenbosch-university-faqs\/","title":{"rendered":"[:en]New logo for Stellenbosch University \u2013 FAQs [:]"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”FollowupHeroSection” _builder_version=”4.8.1″ background_image=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/07\/Web_Banner-scaled.jpg” parallax=”on” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”3.25.2″ custom_padding=”|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” custom_padding__hover=”|||”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”New logo for Stellenbosch University \u2013 FAQs” _builder_version=”4.8.1″ text_text_color=”#ffffff” header_text_color=”#ffffff” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n

New logo for Stellenbosch University \u2013 FAQs<\/span><\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_accordion _builder_version=”4.9.9″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″][et_pb_accordion_item title=”empty” open=”on” _builder_version=”4.8.1″ _module_preset=”default” custom_css_main_element=”display:none;”]<\/p>\n

empty<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”COVID-19 has had huge cost implications, so why introduce a new logo now?” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

The new logo is the outcome of a process that started over two years ago, predating COVID-19. The fact that it coincided with the pandemic was completely unforeseen.<\/p>\n

In 2017, the Rectorate approved an Integrated Communication Strategy for Stellenbosch University (SU). One of the stated aims of the strategy was to build a strong brand reputation for the institution that would be in line with the University\u2019s Vision 2040 and Strategic Framework 2019\u20132024<\/em><\/a>.<\/em><\/p>\n

The first step to achieve this was a visual touchpoint audit across campus in 2017, followed by a brand valuation and perception audit completed in 2019. These revealed that the SU brand had been diluted over time: Over 170 logos were being used by different University environments. The Rectorate subsequently decided to adopt a uniform brand in order to portray a more consistent image to our audiences.<\/p>\n

<\/a><\/p>\n

An audit revealed that over 170 logos were being used by different SU environments, which had diluted the University\u2019s brand.<\/strong><\/p>\n

Another reason for tackling the rebranding project is that SU, like all organisations, continues to evolve. Today\u2019s SU is no longer the institution it was when it launched the \u2018S\u2019-leaf logo 21 years ago. The new logo is a creative expression of the changes we have gone through, where we are now, and where we see ourselves going next. It depicts the University as being relevant to the people of our country, continent and the rest of the world; a leading world-class university making meaningful, high-quality contributions that take humanity forward.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What does the rebranding cost?” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

The first project phases (audits and surveys) were funded from the budget of SU\u2019s Corporate Communication and Marketing Division (CCMD), while the next phase (brand development and design) was funded from SU\u2019s Strategic Fund. We have managed to keep all costs within the approved budget and will continue to manage the project in a cost-effective way.<\/p>\n

Now that the new logo has been revealed, the branding agency (Boomtown) and the CCMD branding team will compile a brand manual and toolkit, which will include templates for use by all University entities. At first, the new logo will be applied to our various digital platforms, which will be relatively inexpensive. Then, as SU\u2019s other points of contact with its stakeholders need updating or replacing, the new logo will be gradually phased in, funded from the relevant faculty or support service\u2019s own budget.<\/p>\n

Ultimately, having a uniform logo will cut costs, as we will be maintaining a single visual identity as opposed to more than 170.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Who designed the new logo?” _builder_version=”4.9.9″ _module_preset=”default” hover_enabled=”0″ open=”off” sticky_enabled=”0″]<\/p>\n

The new logo design is a direct reflection of the feedback we received from an extensive engagement process involving students, faculties, staff, alumni and Council members, as well as the broader Stellenbosch community. Building on that foundation, SU\u2019s branding team, staff from the Visual Arts Department as well as the design agency, Boomtown, set about designing the logo, with the assistance of external executive creative counsel.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Who was consulted in the process? ” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

The comprehensive engagement process consisted of two phases \u2013 one before logo design started (concluded in November 2020) and another after a few options had been designed (conducted in January and February 2021).<\/p>\n

Before design started, 17 online engagement sessions were held with SU staff, students and alumni. An electronic survey was also conducted, in which staff, students, alumni and Council members were invited to participate. Altogether 1\u00a0075 stakeholders participated in this engagement phase. The results were collated into a report and formed the basis of the design brief.<\/p>\n

After design, with three options on the table, the University\u2019s staff, students, alumni, Council members, Council committee members as well as the broader Stellenbosch community were again approached. This time, we wanted to determine which design option would best achieve SU\u2019s strategic and brand objectives. A total of 2\u00a0025 stakeholders participated in this engagement phase.<\/p>\n

In total, 3\u00a0100 stakeholders contributed to developing and designing SU\u2019s new logo.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What process was followed for approving the new logo? ” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

SU\u2019s normal, prescribed approval route was followed. Before the new logo was submitted for Council\u2019s approval at its meeting on 13 April 2021, it served before the Rectorate as well as the Institutional Forum and Senate \u2013 SU\u2019s statutory bodies. This, in turn, was preceded by an extensive engagement process with all key stakeholder groups (see above).<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Will the new logo be used on University blazers and sportswear?” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

The new logo is SU\u2019s public-facing brand and forms the basis of our visual identity. It will be used on all marketing and institutional communication, University apparel (blazers, sportswear, etc.) and merchandise.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Has maroon been retained as the primary brand colour?” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

In the brand valuation, our stakeholders indicated that the colour maroon, more than any other colour, differentiated SU from its competitors. This is why it has been retained as SU\u2019s primary brand colour.<\/p>\n

Yet the new logo also introduces gold to add vibrancy and symbolise SU\u2019s commitment to excellence. And depending on the application of the logo, an extended colour palette will be used, incorporating earthy tones that will echo the natural beauty surrounding the University.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”How does the new logo affect SU\u2019s slogan?” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

Stakeholders felt strongly that the institutional slogan developed for SU\u2019s Centenary, namely \u201cforward together, sonke siya phambili, saam vorentoe\u201d, had to be retained. The general sentiment was that it represented SU\u2019s mission (to be \u201ca research-intensive university where we attract outstanding students, employ talented staff and provide a world-class environment; a place connected to the world, while enriching and transforming local, continental and global communities\u201d).<\/p>\n

The isiXhosa phrase has been changed slightly from \u201cmasiye phambili\u201d to \u201csonke siya phambili\u201d, as isiXhosa language experts indicated the latter to be a more accurate translation of \u201cforward together\u201d.<\/p>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”What was the reasoning behind the new SU logo design? ” _builder_version=”4.8.1″ _module_preset=”default” open=”off”]<\/p>\n

In the consultative process, stakeholders said they wanted:<\/p>\n