[et_pb_section fb_built=”1″ module_class=”FollowupHeroSection” _builder_version=”4.8.1″ background_image=”http:\/\/blogs.sun.ac.za\/ccmd\/files\/2021\/07\/Web_Banner-scaled.jpg” parallax=”on” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.9.10″ custom_padding=”|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” custom_padding__hover=”|||”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Ceremonial emblem: FAQs” _builder_version=”4.9.10″ text_text_color=”#ffffff” header_text_color=”#ffffff” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”rebrandingStyles” _builder_version=”4.8.1″ custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_accordion open_toggle_text_color=”#333333″ closed_toggle_text_color=”#333333″ _builder_version=”4.9.10″ _module_preset=”default” toggle_text_color=”#333333″ toggle_font_size=”17px” closed_toggle_font_size=”17px” hover_enabled=”0″ sticky_enabled=”0″][et_pb_accordion_item title=”empty” open=”on” _builder_version=”4.8.1″ _module_preset=”default” custom_css_main_element=”display:none;”]<\/p>\n
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[\/et_pb_accordion_item][et_pb_accordion_item title=”Why a new ceremonial emblem?” _builder_version=”4.9.10″ _module_preset=”default” open=”off”]<\/p>\n
The implementation of a new ceremonial emblem forms part of the rebranding process of Stellenbosch University.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”What route was followed for the approval of the ceremonial emblem?” _builder_version=”4.9.10″ _module_preset=”default” open=”off”]<\/p>\n
Creating the ceremonial emblem was a continuation of our rebrand, which already entailed extensive stakeholder engagement, consultation and decision-making processes. Therefore, to design the new emblem, we continued the visual elements of the approved brand architecture and logo. The process of seeking Council\u2019s approval for the ceremonial emblem was preceded by interaction with our Institutional Forum, Students\u2019 Representative Council, Tygerberg Students\u2019 Representative Council, Visual Redress Committee and Institutional Transformation Committee.<\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”What was the reasoning behind the design?” _builder_version=”4.9.10″ _module_preset=”default” open=”off”]<\/p>\n
The aim was to create a premium or embellished version of the new logo for use as our accreditation mark or highest symbol. This was achieved by building the design around the \u2018S\u2019-stream shield, continuing the rhythmic lines of the corporate logo, and creating a symmetrical design that echoes the logo. The final product is aspirational and future-focused \u2013 a ceremonial expression of the narrative contained in the \u2018S\u2019-stream shield.<\/p>\n
The embellishment includes a stylised representation of a book, peaks, figures and hands, but has intentionally avoided a literal depiction of these symbols. Each element can be subjective or literal. Viewers are invited to make visual leaps as to what the elements represent, depending on their particular context. In this way, the emblem speaks to a diversity of cultures, perspectives and ideas, and portrays our University\u2019s commitment to excellence, inclusivity and innovation \u2013 both in Africa and the rest of the world. <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”How is Africa reflected in the ceremonial emblem? ” _builder_version=”4.9.10″ _module_preset=”default” open=”off”]<\/p>\n
The ceremonial emblem design continues our corporate logo\u2019s rhythmic \u2018S\u2019-lines, which do indeed express our university\u2019s connection with Africa. The continuous flow and movement of the lines signifies the warmth, vibrancy and pulsing energy of our continent, as well as the dynamic creativity of Stellenbosch University and its people <\/p>\n
[\/et_pb_accordion_item][et_pb_accordion_item title=”Where will the ceremonial emblem be used?” _builder_version=”4.9.10″ _module_preset=”default” open=”off”]<\/p>\n