Editorial

Publications by non-members of the Chair

Advertising Slogans – Woolworths v Frankies

Posted on Mar 29, 2012

Advertising Slogans – Woolworths v Frankies

The Advertising Standards Authority (“ASA”) has ruled that retailer Woolworths must stop using the phrase GOOD OLD FASHIONED as it imitates beverage manufacturer’s “GOOD OLD FASHIONED SOFT DRINKS” advertising slogan. In 2006, beverage manufacturer Frankie’s Olde Soft Drinks (“Frankies”) launched its FRANKIES range of drinks. The range was based on “vintage” flavouring, which was emphasised in all promotional material through the use of the slogan “GOOD OLD FASHIONED”.  The slogan appeared on all point of sale and advertising material, such as posters, table talkers...

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