Posts Tagged "cube"

No Trade Mark Protection for Rubik’s Cube Puzzle

Posted on Dec 9, 2016

No Trade Mark Protection for Rubik’s Cube Puzzle

Discussion: Court of Justice of the European Union; November 10, 2016, Case 30/15, Simba/EUIPO (full text here). ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ In this case the CJEU could further clarify how to apply the rule of European trade mark law providing that trade marks that consist exclusively of a shape or other characteristic of a product that is necessary to obtain a technical result cannot be protected. The decision is interesting for South African trade mark law, since section 10(5) of the Trade Marks Act contains an almost identical rule. Simba, a...

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