Posts Tagged "marks"

Keyword Advertising: The Next Instalment in the Interflora v M&S Saga

Posted on Nov 24, 2014

Keyword Advertising: The Next Instalment in the Interflora v M&S Saga

A few days after the first South African case to consider the issue of Internet keyword advertising (Cochrane Steel Products (Pty) Ltd v M-Systems Group (Pty) Ltd & Another Case 39605/13, 29 October 2014), we had the next instalment – from the English Court of Appeal – in the dispute between Interflora and Marks & Spencer (Interflora Inc & Another v Marks & Spencer plc [2014] EWCA Civ 1403). Yes, it is, indeed, not just any dispute concerning keyword advertising. It appears that these two litigants have taken it upon themselves to definitively settle the law relating to...

Read More