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You might be suffering from FOMOJy ly dalk aan FOMO

Thursday, August 6th, 2015

Are you compulsively checking your phone for e-mails, Twitter notifications or Facebook updates? You might be suffering from FOMO.

In a previous article we mentioned that the word hashtag has been added to the Oxford Dictionary last year. Believe it or not FOMO made the cut in 2013 already. Google defines FOMO as follows:

FOMO ˈfəʊməʊ/ noun informal

1. anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.

“I realized I was a lifelong sufferer of FOMO”

Although FOMO isn’t directly attributed to social media, it does aggravate the situation. Fear of missing out (FOMO) is merely the modern terminology for “the grass is always greener on the other side” (Psychologies magazine, 18 June 2012)

With so many options and choice available to us, it’s no wonder we feel dissatisfied with our lives. Fortunately a few years back we didn’t know we were missing out, but social platforms like Facebook, Twitter and LinkedIn make it impossible for us not to see what our peers are up to – socially and career wise.

However, social media hardly ever gives a realistic portrayal of someone’s life.  Who tweets about their sick cat, problems with plumbing or the howling dog next door? We’d rather show our extravagant holiday, meal at an upmarket restaurant or the expensive wine we’re drinking.

According to a nationwide survey done in June 2012 by a pharmaceutical firm, over 62% of about 3 000 respondents aged between 15 and 50 years said that they live in “constant fear” of missing out on something more exciting that what they are doing.

But how do we prevent ourselves from becoming swept up in the hysteria of social media and this constant nagging feeling that we’re missing something? GQ  and Nir and Far have a few ideas, but it all boils down to living and enjoying your life the way you want to and stop trying to keep up with the rest of the world. So why not rather suffer from JOMO (Joy of Missing Out)?

PS. YOLO is an acronym for “you only live once”. Similar to carpe diem, it implies that one should enjoy life, even if that entails taking risks. More on Wikipedia.

[SOURCES: www.forbes.com, www.wikipedia.org]

 

As jy nie kan ophou om na jou selfoon te loer vir e-posse en Twitter-kennisgewings of Facebook-opdaterings nie, ly jy waarskynlik aan FOMO.

In `n vorige artikel het ons genoem dat die woord hashtag verlede jaar bygevoeg is tot die Oxford Dictionary. FOMO is reeds gelys sedert 2013. Google definieer FOMO as volg: 

 FOMO ˈfəʊməʊ/ noun informal

1. anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on a social media website.

“I realized I was a lifelong sufferer of FOMO”

Alhoewel FOMO nie noodwendig sy oorsprong in sosiale media gehad het nie, het die koms van sosiale netwerke mettertyd `n groot impak daarop begin maak. Fear of missing out (FOMO) is bloot die moderne terminologie vir “die gras is altyd groener aan die ander kant”. (Psychologies magazine, 18 Junie 2012)

Met soveel keuse en geleenthede tot ons beskikking deesdae, is dit geen wonder ons voel soms onvergenoegd oor ons lewens nie. Voor sosiale media was ons salig onbewus van ander se doen en late, maar Facebook, Twitter en LinkedIn herinner ons op `n daaglikse basis waarmee ons vriende, kenisse en kollegas besig is – in hul loopbane en op sosiale vlak.

Hierdie voortdurende sosiale bemarking is egter nie `n realistiese uitbeelding van iemand se lewe nie. Natuurlik sal niemand twiet oor hul siek kat, probleme met die loodgieter of die buurman se keffende hond nie. Ons wys eerder waar ons vakansie gaan hou het, watter wonderlike kos ons eet of die ekslusiewe wyn wat ons drink.

Volgens `n landwye opname deur `n farmaseutiese maatskappy, in Junie 2012, het 62% van die 3000 deelnemers tussen 15 en 50 jaar erken dat hulle in “aanhoudende vrees” leef dat hulle uitmis op iets meer opwindend as waarmee hulle besig is.

Maar hoe voorkom ons dat ons opgesweep word in die histerie van sosiale media en hierdie aanhoudende gevoel dat daar iets is wat ons mis? GQ en Nir and Far het `n paar voorstelle, maar op die ou end kom dit bloot daarop neer dat jy jou lewe moet leef en geniet soos JY wil en ophou probeer byhou met die res van die wêreld. So, hoekom nie eerder ly aan JOMO (Joy of missing out) nie?

NS. YOLO is `n akroniem vir “you only live once”. Soortgelyk aan carpe diem, gee dit te kenne dat `n mens die lewe moet geniet, selfs al is daar risikos verbonde. Lees meer op Wikipedia. 

 

 

[BRONNE: www.forbes.com, www.wikipedia.org]

 

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#Hashtag#Hutsteken

Friday, July 24th, 2015

hashtagBefore social media a hashtag or the octothorp was only a symbol on a phone button we never used. Those days are long gone.

Today hashtags are part of our daily vocabulary. The Oxford English Dictionary even added it in June 2014.

The hashtag was first brought to Twitter in 2007 by Chris Messina. Before this the hash or pound symbol, had been used in other ways on the web. For example on IRC chat to indicate channel names. Since then its usage has spread much wider.

hashtag
ˈhaʃtaɡ/
noun
1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to
identify messages on a specific topic.
 
Or by Wikipedia’s definition – “… a type of label or metadata tag, used on social network and micro blogging services which makes it easier for users to find messages with a specific theme or content.”
 
Marketing platform Offerpop sums up the history of the hashtag in an easy infographic.
 
When using a # in front of words or phrases, they will automatically be tagged and searchable for users of the social network – a fast and easy way to accumulate everything related to one topic. Hashtags can be added anywhere – in the middle of a sentence, at the start or beginning. They are particularly useful on a social network like Instagram if you are looking for specific photos of an event or travel images of, for example #paris or #worldcup2014.
 
Their main function should be to provide meta data, context or extra information for a tweet, photo or post. By adding a hashtag you will ensure you tweet will be seen. But make sure it adds value to what you have to say.
 
Unfortunately hashtags can easily be misused. Spammers send tweets with popular hashtags even if the tweet has nothing to do with them in order to gain exposure. When hashtags are misused – for example added to gain followers or not adding to the relevant conversation, the users account can be filtered and even suspended.
 
Two #s are considered acceptable per post or tweet, while three are seen as the limit. Anything more will only annoy your followers. In 2013 Jimmy Fallon and Justin Timberlake performed a parody on the sometimes ridiculous usage of hashtags.
 
Since 2010 hashtags have even been used by some television channels for promotion by adding a “branded” # before, during and after an episodes broadcast.  These will typically appear at the bottom of the screen.
 
They are used by social media experts and major companies to gain followers and increase brand recognition. For more information on how to use hashtags optimally, read Rebecca Hiscott’s article on Mashable.
 
Popular websites supporting hashtags:

 

[SOURCES: www.wikipedia.org]

hashtagVoor sosiale media was `n hutsteken of octothorp die simbool op `n telefoonknopppie wat jy nooit gebruik het nie. Daardie dae is lankal verby. 

Hutstekens (hashtags) is vandag deel van ons woordeskat en is selfs in Junie 2014 opgeneem in die Oxford English Dictionary.

Die hutsteken is vir die eerste keer in Twitter bekend gestel deur Chris Messina.Voorheen is die hutsteken of pond-simbool op verskeie ander maniere op die web gebruik – byvoorbeeld om kanale op IRC (Internet Relay Chat) aan te dui. Sedertdien word dit veel wyer op sosiale netwerke gebruik. 

hashtag
ˈhaʃtaɡ/
noun
1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to
identify messages on a specific topic.
 
Wikipedia definieer dit as `n tipe merker of metadata etiket wat gebruik word op sosiale netwerke of mikro-blogdienste om dit vir gebruikers te vergemaklik om boodskappe oor `n spesifieke onderwerp of met sekere inhoud op te spoor. 
 
Die bemarkingsplatform Offerpop som die geskiedenis van dié simbool goed op in `n eenvoudige diagram.
 
Wanneer jy `n # voor woorde of frases sit, sal hierdie items outomaties gemerk word en soekbaar wees vir gebruikers van die sosiale netwerk – `n vinnige en maklike manier om verwante inligting oor `n onderwerp te versamel. Die # kan enige plek in die inskrywing geplaas word – as deel van `n sin, aan die begin of einde. Dié metode is veral handig by `n sosiale netwerk soos Instagram as jy soek na fotos van `n spesifieke geleentheid of reisfotos, byvoorbeeld #paris of #worldcup2014.
 
Die teken se hooffunksie moet egter wees om metadata, konteks of ekstra inligting vir `n twiet, foto of bloginskrywing te verskaf. Deur `n hutsteken by te voeg, maak jy seker dat jou inskrywing oor `n spesifieke onderwerp gesien word. Maar maak seker dit voeg waarde by.
 
Hutstekens kan maklik misbruik word. Gemorspos-verspreiders stuur twiets met populêre hutstekens bloot om blootstelling te kry – selfs al het dit niks met die boodskap te doen nie. Indien hutstekens misbruik word – byvoorbeeld bloot gebruik word om ondersteuners te kry of niks relevant bydra tot die gesprek nie, kan `n rekening gefilter en selfs opgeskort word. 
 
Twee hutstekens per inskrywing of twiet is aanvaarbaar, terwyl drie die limiet is. Enigiets meer en jy gaan net op jou lesers se senuwees werk. In 2013 het Jimmy Fallon en Justin Timberlake `n skets gedoen oor die soms belaglike gebruik van hutstekens.
 
Sedert 2010 is hutstekens ook gebruik deur televisiekanale vir bemarking. `n Relevante hutsteken word voor, gedurende of na `n episode van `n reeks uitgesaai en verskyn aan die onderkant van die skerm. Dit word gereeld deur sosiale media deskundiges en groot maatskappye ingespan om ondersteuners te kry en handelsmerke te bemark.
 
Vir inligting oor hoe om hutstekens meer effektief te gebruik, lees gerus Rebecca Hiscott se artikel op Mashable.
 
 Populêre webwerwe wat hutstekens ondersteun:

 

[BRONNE: www.wikipedia.org]

 

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A little bird told meEk het `n voëltjie hoor fluit

Friday, July 24th, 2015

twitter-bird-blue-on-whiteHave you ever heard of Larry the bird?  Yes, the Twitter bird has a name.

We’re all familiar with the online social networking service called Twitter, but do we know more than the fact that it consists of 40 character “tweets”?

Twitter, or twttr as it was known initially was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass during a daylong brainstorming session. Dorsey explained the origin of the “Twitter” title as follows:

“…we came across the word ‘twitter’, and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds’. And that’s exactly what the product was.”

“twttr” was used in the beginning since the domain twitter.com wasn’t available immediately. Six months later at Twitters launch, the domain was purchased and the name changed to the one we now use.

Almost ten years later Twitter Inc. is still based in San Francisco and has more than 25 offices around the world with more than 500 million users.

Through the years Twitter developed from being a social tool people use to tweet their experiences and opinions to a useful tool for marketing, education, news, as well as for emergency communication. Twitter fulfilled an important function during the San Francisco earthquakes and Boston marathon bombings. In South Africa Twitter proved useful in updating us on the Cape Town fires and subsequently also assisted with fundraising.

In events such as these Twitter users use a # to group information and make it searchable, for example #capetownfires. As soon as a hashtag’s usage increases and is mentioned at a greater rate, it becomes a “trending topic” and will be visible on the sidebar to all users. These topics show Twitter users the most talked about subjects, whether they are news events or people’s opinions on current topics. (More on the # here)

Colleges and universities also started using Twitter as a communication and learning tool for students. When courses consist of large groups of students, Twitter can be used to facilitate communication between class members.

HOW DOES IT WORK?

Tweets are publicly visible by default, but senders can restrict messages to just their followers. Users can tweet via the Twitter website, compatible external applications (such as for smartphones), or by Short Message Service (SMS) available in certain countries. Retweeting is when a tweet is forwarded via Twitter by users. Both tweets and retweets can be tracked to see which ones are most popular.

Users may subscribe to other users’ tweets – this is known as “following” and subscribers are known as “followers” or “tweeps”. In addition, users can block those who have followed them.

The "@" sign followed by a username is used for mentioning or replying to other users. To repost a message from another Twitter user and share it with one’s own followers, a user can click the retweet button within the Tweet.

You can watch the animated history of Twitter on YouTube.

[SOURCE: www.wikpedia.org]

Het jy al ooit gehoor van “Larry, the bird?”.  Ja, dis reg, selfs die Twitter-voëltjie het `n naam.

twitter-bird-blue-on-white

Ons is waarskynlik bekend met die  aanlyn sosiale netwerk Twitter, maar weet ons meer as dat dit bestaan uit 40-karakter “twiets”?

Twitter, of twttr soos dit aanvanklik bekendgestaan het, is in Maart 2006 geskep deur Jack Dorsey, Evan Williams, Biz Stone en Noah Glass gedurende `n voldag breinstormsessie. Dorsey het die keuse van die naam Twitter as volg beskryf:

“…we came across the word ‘twitter’, and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds’. And that’s exactly what the product was.”

twttr is aanvanklik gebruik aangesien die domein-naam twitter.com nie op daardie stadium beskikbaar was nie. Ses maande later, met Twitter se amptelike bekendstelling, is die naam verander na die een wat ons vandag gebruik.

Amper tien jaar later is Twitter Inc. steeds gebaseer in San Francisco, met meer as 25 kantore regoor die wêreld en 500 miljoen gebruikers. 

Deur die jare het Twitter ontwikkel van `n sosiale hulpmiddel waarmee mense kommentaar lewer oor hul daaglikse doen en late en lug van opinies tot iets wat gebruik word vir bemarking, onderrig en nuus en veral handig is vir noodkommunikasie. Gedurende die San Francisco aardbewings en Boston-marathon bomaanvalle was Twitter die hoof-kommunikasiekanaal vir die vespreiding van inligting. In Suid-Afrika het Twitter sy nut bewys gedurende die brande in Kaapstad en daarna met die insameling van fondse. 

In gevalle soos hierdie gebruik Twitter-gebruikers `n # om inligting oor `n spesifieke onderwerp te groepeer en soekbaar te maak, byvoorbeeld #capetownfires.  Sodra `n spesifieke hutsteken se gebruik toeneem en dit `n tendens word, word dit `n trending topic en word dit vertoon op die sypaneel vir alle gebruikers. Hierdie onderwerpe wys die onderwerpe waaroor daar die meeste gepraat word, hetsy dit nuusgebeure is of persone se opinies oor aktuele gebeure. (Meer oor # hier)

Kolleges en universiteite maak deesdae ook gebruik van Twitter as `n kommunikasie- en leerhulpmiddel vir studente. Wanneer `n kursus bestaan uit `n groot groep studente, kan Twitter ingespan word om gesprekke tussen klaslede te fasiliteer.

HOE WERK DIT?

Twiets is by verstek sigbaar vir almal, maar versenders kan hul boodskappe beperk tot hul ondersteuners. Gebruikers kan twiet op die Twitter webwerf, deur middel van versoenbare eksterne toepassings (byvoorbeeld toepassings vir selfone) of selfs met SMSe in sommige lande. Hertwiet (retweeting) is wanneer `n twiet populêr is en ander gebruikers dit verder versprei. Beide twiets en hertwiets kan nagespeur word om te sien hoe dikwels dit gelees word. 

Gebruikers kan inskryf vir ander gebruikers se twiets – dit staan bekend as following en intekenaars staan bekend as followers  of tweeps. Gebruikers kan ook ander gebruikers blokkeer as hulle dit so verkies.

As `n gebruiker iemand wil antwoord of noem, word `n @-teken voor die persoon se gebruikersnaam gevoeg. Om `n twiet van `n ander Twitter-gebruik te deel met jou eie lesers, kan jy die retweet knoppie in die twiet self gebruik.

Kyk gerus dié oulike, geanimeerde geskiedenis van Twitter op YouTube.

[SOURCE: www.wikpedia.org]

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Toeter vs TwitterToeter vs Twitter

Friday, June 6th, 2014

Regular KykNet viewers are by now well aware of the first, and so far only, Afrikaans social network with the quirky name,  toeter.

toeter’s claims to be “Haas Das se nuuskas”, Antie Stienie’s stoep, Nommer Asseblief’s switch board and the tannie next door gossiping over the gardencrete wall. It’s the note passed on under the desk in class and, the cat being let out of the bag and the fast spreading rumour no-one van put an end to.

There’s no lack of creative marketing, that’s for sure. According to founder,  Frans Roelofse, toeter can potentially draw one million users and has a marketing value of R450 million. Which might also explain why Afrikaans TV channel KykNet decided to support the platform and become toeter’s media partner.

toeter is a social network exclusively for everyone speaking Afrikaans – all ages, races, religions or political orientations. Just know, if you don’t adhere to their rules and misuse the platform, you will be hearing from them.

In principle toeter works exactly the same as Twitter, only in Afrikaans. It has the same functionality with a time line and also uses the @ to address other users. The well-known hash tag (#) also makes its appearance here. Users might initially have some trouble getting used to the more creative, Afrikaans terms in comparison to Twitter.

At first glance toeter presents itself as an effective social platform with all the necessary functionality. Unfortunately due to it’s exclusivity as an Afrikaans social network it’s also somewhat limiting and you won’t get as much mileage from it as with the well-established Twitter.

But try it at www.toeter.com and let us know what you think. It’s also already available for the iPhone-, Blackberry- and Android platforms.

Gereelde Kyknet-kykers weet teen die tyd al van die eerste Afrikaanse sosiale netwerk met die beskrywende naam, toeter. 

Volgens toeter se webwerf is dit “Haas Das se nuuskas, Antie Stienie se stoep, Nommer Asseblief se skakelbord en die nuuskierige buurvrou wat dringend fluister oor die muur. Dis die briefie wat ongesiens in die klas aangegee word, die aap wat skreeuend uit die mou gelaat word en die blitsvinnige bostelegram wat niemand kan keer nie.”

`n Tekort aan kreatiewe bemarking het toeter sekerlik nie.  Volgens Frans Roelofse, die stigter, het dit die potensiaal om een miljoen gebruikers te trek en `n bemarkingswaarde van R450 miljoen. Dis moontlik die rede hoekom Afrikaanse tv-reus Kyknet ook sy gewig by toeter ingegooi het en tans toeter se media-vennoot is.

toeter is `n sosiale netwerk spesiaal vir almal wat Afrikaans praat – alle ouderdomme, rasse, gelowe en politieke oortuigings. Weet net dat daar streng reëls is en jy jou nie daarvolgens gaan gedra nie, jy aangespreek en/of verban gaan word.

In beginsel werk toeter dieselfde as Twitter, net in Afrikaans. Dit het dieselfde funksionaliteit met `n tydlyn en gebruik ook die @-teken om ander gebruikers aan te spreek. Die alombekende hutsmerk (#) word ook deur toeter gebruik. Gebruikers mag dalk net `n tydjie neem om gewoond te raak aan hierdie meer kreatiewe, Afrikaanse terme in teenstelling met die van Twitter.

 Op die oog af lyk dit na `n effektiewe sosiale platform met al die nodige funksionaliteit. Ongelukkig, as gevolg van eksklusiwiteit as Afrikaanse sosiale netwerk is dit ook beperkend en gaan jy nie soveel waarde daaruit kan put as uit die gevestigde Twitter nie. 

Maar probeer dit gerus by www.toeter.com en laat weet ons wat jy dink. Dis ook reeds beskikbaar op die iPhone-, Blackberry- en Android-platforms.

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Twitter targeted by cybercriminalsTwitter geteiken deur kuberkrakers

Friday, February 22nd, 2013

As no doubt some of you are aware, within the last few weeks, the New York Times and Wall Street Journal in the United States have had breaches of their systems by Chinese-based hackers. Also recently Twitter reported that approximately 250 000 Twitter accounts were compromised by the same attackers. 

The attackers may have gained access to some user information, including usernames, email addresses, and encrypted passwords.

As a precautionary security measure, Twitter has reset passwords for these accounts. If your account was one of them, you will have recently received (or will shortly) an email from Twitter at the address associated with your Twitter account, notifying you that you will need to create a new password. Your old password will not work when you try to log in to Twitter. 

No doubt, Facebook will also be the target of this new Chinese-based attack next, as users often use the same password for both Twitter and Facebook. 

This attack was not the work of amateurs, and experts not believe this was an isolated incident. The attack is extremely sophisticated, and it is possible that other companies and organizations have also been recently similarly attacked. 

However it is very important that you do NOT access Twitter by clicking on ANY links contained in ANY e-mail sent to you Twitter (or by an e-mail looking like it comes from Twitter), as often hackers forge e-mail to make it look like it is from Twitter to trick you into divulging your password to the hackers. 

Instead it is always best, if you get such a mail from Twitter, to go directly to your Internet Browser and to type in the Twitter address directly to reset your password.

(INFORMATION SUPPLIED BY DAVID WILES)

* Zendesk also announced today that they have been hacked and three of their social clients, Pinterest, Twitter and Tumblr were affected. More on this.

Kuberkrakers gebaseer in China het onlangs toegang tot beide die New York Times en Wall Street Journal se sekuriteitstelsels verkry. Terselfdertyd het Twitter ook aangekondig dat ongeveer 250 000 Twitterrekeninge blootgestel is deur dieselfde krakers. 

Die kuberkrakers kon toegang verkry het tot gebruikersinligting, insluitende gebruikersname, e-posadresse en enkripteerde wagwoorde. 

As voorsorgmaatreël het Twitter die wagwoorde vir die rekeninge verander. Indien joune een van hulle was, sou jy onlangs `n e-pos ontvang het wat versoek het dat jy `n nuwe wagwoord moet kies. Die ou wagwoord sou outomaties nie meer werk nie. Die moontlikheid dat `n groot sosiale platform soos Facebook ook `n slagoffer van `n suksesvolle kuberkraakpoging sal wees, is moontlik, omdat Twitter- en Facebook-gebruikers dikwels dieselfde wagwoorde het. 

Die insident was nie die van amateurs nie en die deskundiges glo dit was nie `n uitsonderlike geval nie. Die aanval was geweldig ingewikkeld en dis moontlik dat ander maatskappye en organisasies ook onlangs op so `n wyse geteiken is.  

Dis egter baie belangrik dat jy nie toegang tot Twitter verkry deur te kliek op enige skakels in enige e-pos wat aan jou gestuur is van Twitter (of wat lyk of dit van Twitter gestuur is) nie, aangesien die kuberkrakers dikwels e-posse opstel sodat dit ooreenstem met die van Twitter, om jou wagwoord te kry. Indien jy so `n e-pos kry, gaan eerder direk na jou webblaaier,  tik die Twitter-adres direk in en verander jou wagwoord. 

(INLIGTING VERSKAF DEUR DAVID WILES)

*  Zendesk het ook vandag aangekondig dat hulle `n slagoffer was van kodebrekers en dat drie van hulle kliënte, Pinterest, Twitter en Tumblr daardeur beinvloed is. Meer hieroor.

 

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