%PDF-1.3 1 0 obj << /Type /Catalog /Outlines 2 0 R /Pages 3 0 R >> endobj 2 0 obj << /Type /Outlines /Count 0 >> endobj 3 0 obj << /Type /Pages /Kids [6 0 R ] /Count 1 /Resources << /ProcSet 4 0 R /Font << /F1 8 0 R /F2 9 0 R /F3 10 0 R /F4 11 0 R >> /XObject << /I1 20 0 R >> >> /MediaBox [0.000 0.000 612.000 792.000] >> endobj 4 0 obj [/PDF /Text /ImageC ] endobj 5 0 obj << /Creator (DOMPDF) /CreationDate (D:20250607065227+00'00') /ModDate (D:20250607065227+00'00') /Title (Report 06-2025) >> endobj 6 0 obj << /Type /Page /Parent 3 0 R /Annots [ 12 0 R 14 0 R 16 0 R 18 0 R ] /Contents 7 0 R >> endobj 7 0 obj << /Length 3409 >> stream 0.702 0.800 0.816 rg 34.016 34.016 543.969 723.969 re f 1.000 1.000 1.000 rg 45.266 401.126 521.469 345.608 re f 0.773 0.773 0.773 RG 0.75 w 0 J [ ] 0 d 45.641 401.501 520.719 344.858 re S 0.773 0.773 0.773 rg 61.016 416.876 m 550.984 416.876 l 550.984 417.626 l 61.016 417.626 l f 0.200 0.200 0.200 rg BT 61.016 693.716 Td /F1 14.4 Tf [(ITS ALL ABOUT MEME)] TJ ET 0.400 0.400 0.400 rg BT 61.016 664.909 Td /F2 9.0 Tf [(Posted on )] TJ ET BT 104.045 664.909 Td /F3 9.0 Tf [(December 04,2013)] TJ ET BT 182.588 664.909 Td /F2 9.0 Tf [( by )] TJ ET BT 197.096 664.909 Td /F3 9.0 Tf [(IT Communications)] TJ ET 0.153 0.153 0.153 rg BT 61.016 637.420 Td /F4 9.0 Tf [(Years ago it was the dancing baby, now it's the Harlem Shake. These silly & sometimes shocking internet video clips are )] TJ ET BT 61.016 626.431 Td /F4 9.0 Tf [(called meme's and they're just as entertaining and random as their live siblings, )] TJ ET 0.373 0.169 0.255 rg BT 379.085 626.431 Td /F4 9.0 Tf [(flashmobs.)] TJ ET 0.373 0.169 0.255 RG 0.18 w 0 J [ ] 0 d 379.085 625.280 m 422.600 625.280 l S 0.153 0.153 0.153 rg BT 61.016 606.442 Td /F4 9.0 Tf [(A meme is a phenomenon spreading via the internet and can take on various forms - images \(for example the Grumpy Cat )] TJ ET BT 61.016 595.453 Td /F4 9.0 Tf [(and Lol cats photos\), video, hashtags, websites or a simple work or phrase.)] TJ ET BT 61.016 575.464 Td /F4 9.0 Tf [(The word memes was originally coined by evolusionary biologist Richard Dawkins in his 1976 book)] TJ ET BT 457.151 575.464 Td /F2 9.0 Tf [(The Selfish Gene. )] TJ ET BT 531.689 575.464 Td /F4 9.0 Tf [(The )] TJ ET BT 61.016 564.475 Td /F4 9.0 Tf [(word originated from the Greek word "mimema" \(which means "something imitated"\). Dawkins described memes as a )] TJ ET BT 61.016 553.486 Td /F4 9.0 Tf [(form of cultural propaganda, a means for people to communicate social memories and cultural ideas to each other. )] TJ ET BT 61.016 542.497 Td /F4 9.0 Tf [(Memes spread organically and just like evolutionary biology, they include mutations and duplications. They spread fast )] TJ ET BT 61.016 531.508 Td /F4 9.0 Tf [(and very rapidly change into different, new versions. People see the original, imitate and change it, and then distribute the )] TJ ET BT 61.016 520.519 Td /F4 9.0 Tf [(new version on the internet.)] TJ ET BT 61.016 500.530 Td /F4 9.0 Tf [(Telling examples include the dancing baby, dating from 1996, and possibly also one of the first well-known memes. )] TJ ET BT 61.016 489.541 Td /F4 9.0 Tf [(Recently the internet was invaded by the notorious )] TJ ET 0.373 0.169 0.255 rg BT 265.118 489.541 Td /F4 9.0 Tf [(Harlem Shake)] TJ ET 0.18 w 0 J [ ] 0 d 265.118 488.390 m 322.133 488.390 l S 0.153 0.153 0.153 rg BT 322.133 489.541 Td /F4 9.0 Tf [(, a meme that even featuring during a )] TJ ET 0.373 0.169 0.255 rg BT 474.215 489.541 Td /F4 9.0 Tf [(Varsity Cup match)] TJ ET 0.18 w 0 J [ ] 0 d 474.215 488.390 m 547.736 488.390 l S 0.153 0.153 0.153 rg BT 547.736 489.541 Td /F4 9.0 Tf [(.)] TJ ET BT 61.016 469.552 Td /F4 9.0 Tf [(Came across any interesting memes? 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It’s all about meme

Years ago it was the dancing baby, now it’s the Harlem Shake. These silly & sometimes shocking internet video clips are called meme’s and they’re just as entertaining and random as their live siblings, flashmobs.

A meme is a phenomenon spreading via the internet and can take on various forms – images (for example the Grumpy Cat and Lol cats photos), video, hashtags, websites or a simple work or phrase.

The word memes was originally coined by evolusionary biologist Richard Dawkins in his 1976 book The Selfish Gene. The word originated from the Greek word  “mimema” (which means “something imitated”). Dawkins described memes as a form of cultural propaganda, a means for people to communicate social memories and cultural ideas to each other. Memes spread organically and just like evolutionary biology, they include mutations and duplications. They spread fast and very rapidly change into different, new versions. People see the original, imitate and change it, and then distribute the new version on the internet.

Telling examples include the dancing baby, dating from 1996, and possibly also one of the first well-known memes. Recently the internet was invaded by the notorious Harlem Shake, a meme that even featuring during a Varsity Cup match.

Came across any interesting memes? Let us know!

[SOURCE: www.howtogeek.com & www.about.com]

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