Posts Tagged "brand value"

News Media: Prof Dean on plain packaging

Posted on May 31, 2013

News Media: Prof Dean on plain packaging

In the past three days, six articles appeared in six different national newspapers referring to Prof Dean’s landmark inaugural lecture at Stellenbosch University regarding the unconstitutional impact of Government’s proposed ban on tobacco branding on trade mark property rights. Prof Dean was also interviewed on this topic by 702 Talk radio (listen here) and 567 Cape Talk (listen here) on this topic. The full text and podcast of Prof Dean’s inaugural lecture is available here. Click on an image to enlarge:   CAPE ARGUS – 29 May CAPE TIMES – 31 May DIE...

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Interview: Prof Dean on The Money Show

Posted on May 31, 2013

Interview: Prof Dean on The Money Show

Prof Dean was interviewed by Bruce Whitfield on 702 Talk Radio for “The Money Show”. The topic of the interview was Five reasons: Why prohibiting the use of trademarks on tobacco products makes no sense.    This interview followed on the topic of Prof Dean’s inaugural address at Stellenbosch University. You can listen to the radio interview...

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Brand Genocide

Posted on May 26, 2013

Brand Genocide

We all know GOOGLE. It is a facility that enables us to source information on the internet. The word GOOGLE indicates the identity of a particular service provider and distinguishes those services from similar services rendered by others, such as YAHOO. Each service provider designates its particular services by means of such a mark. The word GOOGLE is a brand or trade mark fulfilling its role as a “badge of origin”. It is exceptionally well known, world-wide. This renown or repute has been brought about by extensive public exposure of the mark to the public through use of it in...

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