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hashtag

#Hashtag

Friday, July 24th, 2015

hashtagBefore social media a hashtag or the octothorp was only a symbol on a phone button we never used. Those days are long gone.

Today hashtags are part of our daily vocabulary. The Oxford English Dictionary even added it in June 2014.

The hashtag was first brought to Twitter in 2007 by Chris Messina. Before this the hash or pound symbol, had been used in other ways on the web. For example on IRC chat to indicate channel names. Since then its usage has spread much wider.

hashtag
ˈhaʃtaɡ/
noun
1. a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to
identify messages on a specific topic.
 
Or by Wikipedia’s definition – “… a type of label or metadata tag, used on social network and micro blogging services which makes it easier for users to find messages with a specific theme or content.”
 
Marketing platform Offerpop sums up the history of the hashtag in an easy infographic.
 
When using a # in front of words or phrases, they will automatically be tagged and searchable for users of the social network – a fast and easy way to accumulate everything related to one topic. Hashtags can be added anywhere – in the middle of a sentence, at the start or beginning. They are particularly useful on a social network like Instagram if you are looking for specific photos of an event or travel images of, for example #paris or #worldcup2014.
 
Their main function should be to provide meta data, context or extra information for a tweet, photo or post. By adding a hashtag you will ensure you tweet will be seen. But make sure it adds value to what you have to say.
 
Unfortunately hashtags can easily be misused. Spammers send tweets with popular hashtags even if the tweet has nothing to do with them in order to gain exposure. When hashtags are misused – for example added to gain followers or not adding to the relevant conversation, the users account can be filtered and even suspended.
 
Two #s are considered acceptable per post or tweet, while three are seen as the limit. Anything more will only annoy your followers. In 2013 Jimmy Fallon and Justin Timberlake performed a parody on the sometimes ridiculous usage of hashtags.
 
Since 2010 hashtags have even been used by some television channels for promotion by adding a “branded” # before, during and after an episodes broadcast.  These will typically appear at the bottom of the screen.
 
They are used by social media experts and major companies to gain followers and increase brand recognition. For more information on how to use hashtags optimally, read Rebecca Hiscott’s article on Mashable.
 
Popular websites supporting hashtags:

 

[SOURCES: www.wikipedia.org]

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A little bird told me

Friday, July 24th, 2015

twitter-bird-blue-on-whiteHave you ever heard of Larry the bird?  Yes, the Twitter bird has a name.

We’re all familiar with the online social networking service called Twitter, but do we know more than the fact that it consists of 40 character “tweets”?

Twitter, or twttr as it was known initially was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass during a daylong brainstorming session. Dorsey explained the origin of the “Twitter” title as follows:

“…we came across the word ‘twitter’, and it was just perfect. The definition was ‘a short burst of inconsequential information,’ and ‘chirps from birds’. And that’s exactly what the product was.”

“twttr” was used in the beginning since the domain twitter.com wasn’t available immediately. Six months later at Twitters launch, the domain was purchased and the name changed to the one we now use.

Almost ten years later Twitter Inc. is still based in San Francisco and has more than 25 offices around the world with more than 500 million users.

Through the years Twitter developed from being a social tool people use to tweet their experiences and opinions to a useful tool for marketing, education, news, as well as for emergency communication. Twitter fulfilled an important function during the San Francisco earthquakes and Boston marathon bombings. In South Africa Twitter proved useful in updating us on the Cape Town fires and subsequently also assisted with fundraising.

In events such as these Twitter users use a # to group information and make it searchable, for example #capetownfires. As soon as a hashtag’s usage increases and is mentioned at a greater rate, it becomes a “trending topic” and will be visible on the sidebar to all users. These topics show Twitter users the most talked about subjects, whether they are news events or people’s opinions on current topics. (More on the # here)

Colleges and universities also started using Twitter as a communication and learning tool for students. When courses consist of large groups of students, Twitter can be used to facilitate communication between class members.

HOW DOES IT WORK?

Tweets are publicly visible by default, but senders can restrict messages to just their followers. Users can tweet via the Twitter website, compatible external applications (such as for smartphones), or by Short Message Service (SMS) available in certain countries. Retweeting is when a tweet is forwarded via Twitter by users. Both tweets and retweets can be tracked to see which ones are most popular.

Users may subscribe to other users’ tweets – this is known as “following” and subscribers are known as “followers” or “tweeps”. In addition, users can block those who have followed them.

The "@" sign followed by a username is used for mentioning or replying to other users. To repost a message from another Twitter user and share it with one’s own followers, a user can click the retweet button within the Tweet.

You can watch the animated history of Twitter on YouTube.

[SOURCE: www.wikpedia.org]

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