How Dark Patterns trick you online

When we use websites and apps, we will not read every word on every page – we skim and make assumptions. If any company wants to trick us into doing something, they can take advantage of this by making a page look like it is saying one thing when it is in fact saying another. The techniques they use are called “dark patterns” a term coined by Harry Brignall in 2010, the describe user interfaces  that are “carefully crafted to trick users into doing things.” A research paper “Dark Patterns at Scale: Findings from a Crawl of 11K Shopping...

Read More